Male teacher helping girl read in library

Promo Kit

The LearnTogetherMN promo kit is a quick reference guide for communicating about partner initiatives and information found on the website. Please use this guide to assist you with writing press releases, developing Web content, reports or collateral materials. If you are unclear or have questions, contact Amanda Simmer.

Branding Guidelines

LearnTogetherMN is written as one word, no spaces, with the first letter capitalized of each word. After it has been completely spelled out in first references, LTMN may be used.

The following taglines may be used when describing the website:
Learn what works for kids.
Together we can erase the gap.
Minnesota values quality education.

Partnership Language

It’s an exciting time for education in Minnesota. In the past two years, the state has received nearly $90 million in federal funds to support a range of initiatives aimed at finding effective approaches that improve educational outcomes for children in our community. Federal grants include: Race to the Top – Early Learning Challenge, Human Capital Research Collaborative CPC Expansion and Northside Achievement Zone’s Promise Neighborhood.

Greater Twin Cities United Way, in partnership with The McKnight Foundation, have launched this website, LearnTogetherMN, to keep our community connected with what’s happening around the federal education grants and to capture essential lessons for our region and the nation.

Partners & Logo Usage

  • When referring to ‘The McKnight Foundation’ in blogs and articles, use The McKnight Foundation.
  • In first references, completely write out Greater Twin Cities United Way; subsequent references may use United Way. It is never acceptable to use The United Way.
  • The order of partner logos is as follows: The McKnight Foundation (left), United Front (middle) and United Way (right).

Social Media

Please like us on Facebook and follow us on Twitter in order to @mention the pages.
Facebook: GTCUW | McKnight Foundation | NAZ
Twitter: GTCUW | McKnight Foundation | NAZ

Example Facebook Posts
We’re making progress to erase the achievement gap in Minnesota. United Way(@mention), in partnership with The McKnight Foundation(@mention), has created a website showcasing local initiatives to improve educational outcomes. Visit LearnTogetherMN.org and sign up for quarterly updates.
-Add link to website: http://learntogethermn.org

Greater Twin Cities United Way(@mention), in partnership with The McKnight Foundation(@mention), have launched LearnTogetherMN.org, to keep the community connected with what’s happening around the federal education grants and to capture essential lessons for our region and the nation. Let us know what you think!
-Add link to website: http://learntogethermn.org

Example Tweets
We’re making progress to erase the achievement gap in Minnesota! Check out LearnTogetherMN.org to learn what works for kids.

LearnTogetherMN.org showcases local initiatives that improve educational outcomes. It’s just the beginning. Be a part of it.

Want to see what almost $90mill can do for education in Minnesota? Visit LearnTogetherMN.org to track the progress.

Graphic Elements

The images in this section may be used to promote LearnTogetherMN.org on websites, in print collateral or e-communications.
You may use the Email Banner or the LTMN logo on websites or in e-communications. If you are writing an article or blog post, please be sure to include all three partner logos and link to the appropriate website.